Top 15 Ways to Build Your Subscriber List

Top 15 Ways to Build Your Subscriber List

posted in: Blog | 12


Email marketing can be profitable for any business, no matter what kind of product or service you offer. It is significantly cheaper than other advertising methods and, if done right, helps build loyalty and trust with customers. As a result, you generate more sales and more profits!


The foundation for successful email marketing is a targeted, permission-based email list. Marketers call contact lists their ‘goldmine’ because it can generate much of their sales revenue. If you’ve built up a list of opt-in subscribers that are qualified and interested in what you have to offer, then you’ve completed the first step and are on your way. Now it’s time to ‘mine’ for gold!


Below you’ll find several list-building and retention ideas that will help you get the best results from all your email marketing activities:



  • Provide useful, relevant content. Your visitors will not give you their email addresses just because they can subscribe to your newsletter free of charge. You have to provide unique and valuable information that will be of interest or use to them.



  • Add a subscription form to every page on your website. Make sure it stands out so it is easy to find. If it doesn’t look cluttered, you may want to include more than one on some pages. For instance, if your opt-in form always appears in the top-left corner of your site, you may want to add one at the end of your most popular articles.


  • Add subscription forms to your social media pages. Make sure that you don’t waste this valuable source of revenue opportunities. Integrate your sign-up forms with Facebook and more!



  • Make it easy for readers to sign up. The more information you request, the fewer people will opt-in. In most cases, a name and an email address should suffice. If it’s not necessary, don’t include it here. You can always survey them once they’re customers! We do recommend that you provide a link to your Privacy Policy however.



  • Publish a Privacy Policy. Let your readers know that they can be confident you will not share their information with others. The easiest way to do this is to set up a Privacy Policy web page and provide the link to it below your opt-in form. (Note: If you don’t have one, put the words ‘privacy policy generator’ into a search engine and you should be able to find a suitable form to use.)



  • Provide samples of your newsletters and Ezines. This lets potential subscribers review your materials before they sign up to determine if it’s something they’d be interested in.



  • Archive past newsletters and articles. An online library of past newsletters and articles is both appealing and useful to visitors and builds your credibility as an authority. In addition, if your articles are written with good SEO techniques in mind, they can increase traffic to your website through enhanced search engine positioning.



  • Give gifts subscribers can actually use. Offer an opt-in bonus for joining your subscriber list! Write an ebook or provide a PDF business report, or even hire a programmer to create downloadable or web-based software. But don’t limit yourself to offering gifts to opt-ins. Give them out when your readers fill out a survey, provide a testimonial, success story, or a great product idea. Let them know when they can expect the next gift offer. Everyone likes to get something for free! And if you pass out ‘goodies’ throughout the year, your subscribers will feel truly appreciated − and that’s good for business!



  • Ask your subscribers to pass it on. Word of mouth is a powerful viral technique that works great with email marketing. If your subscribers find your content interesting, amusing or informative, they’ll probably share it with their friends. This can be a great source of new customers, so make sure to remind them to ‘pass it on’.



  • Let others reprint your newsletter as long as the content is not modified. If you’re happy to share your content with the universe, then why not! Many webmasters and newsletter publishers are actively looking for high-quality content and, if they reprint your newsletter, you’ll get new subscribers, and more traffic and links pointing to your site.



  • Include a ‘Sign Up’ button in your newsletter. If you’re using plain text instead of HTML, be sure to provide a text link to your subscription page. You may feel that this is not required because the subscriber is already on your list, but remember that readers will forward your newsletters to others, or reprint them online. Make it easy for them to subscribe!



  • Add a squeeze page. A squeeze page has one goal − to acquire opt-ins and build your list. Think of it as a mini-sales letter to go along with your subscription or opt-in gift. It should feature a strong headline and a couple of powerful benefits that should make subscribers salivate to sign up! Once created, use a service such as WordTracker to find hundreds of targeted keywords, and promote your offer using pay-per-click advertising from Google, MSN and Yahoo. Now that should make a splash!



  • Include testimonials on your squeeze page. This is crucial. Put one or two strong testimonials from satisfied customers on your squeeze page. This can be in any format, but you may find that multimedia (audio or video) is more ‘believable’ and inspires more people to action. To further enhance believability, get permission to use actual customer names, locations and/or urls (Don’t use ‘Bob K, FL’). Add a note inviting others to participate. After all, it’s free publicity!



  • Blog religiously. Blogging is a great way to communicate with prospects and potential customers, and creates a nice synergy with your email marketing. Be sure to include your newsletter sign-up form on each page of your blog. You can start a free blog at Blogger or WordPress.



  • Post on other blogs. Post thoughtful comments and information on similar blogs with a link to your squeeze or opt-in pages. Also comment on others’ blogs through trackbacks. In most cases, your comments will be posted on their blogs with a link back to your site. This is an easy way to generate new traffic and subscribers, and get your brand out there!


12 Responses

  1. Onyeka
    | Reply

    Hi Jackson, thanks for this information. It does come in handy as I am in the process of building an email list for my blog, I Will definitely bookmark your website!

    • Jackson Yin
      | Reply

      Onyeka, great to know this is helpful to you. Keep in touch!

  2. Aisling Duggan
    | Reply

    Great content, easy to follow advice, thanks!

    • Jackson Yin
      | Reply

      Aisling, thanks for the feedback. Stay tuned for more insights and tips on this blog!

  3. Trivedi Jay
    | Reply

    All topics covered in this post to build subscriber list. But i want to ask you which plugin is best for getting pop up subscriber light box for mailchimp subscriber list. Tell me best plugin name. Thanks !

    • Jackson Yin
      | Reply

      Hi Trivedi, you want a MailChimp PopUp for WordPress that Actually Works? Not easy to find.

      I love WordPress and I love MailChimp. Both are incredibly full-featured solutions for small businesses that are priced just right (FREE!). What I don’t understand, though, is why MailChimp isn’t more aggressive in their support for the WordPress platform. Their free entry level pricing plan is squarely aimed at start-ups and small businesses, many of whom use WordPress to run their sites, but their plugin for WordPress does not offer any options beyond putting the signup form in a widget, and their embeddable form code (available from each list when logged into your MailChimp account) used to have serious compatibility issues with WordPress 3.6 (and above).

      You can try WP Popup by Muneeb which should work with Mailchimp. I have not tested myself, but friends told me it works ok. Good luck!

  4. Dewitt
    | Reply

    This post is very informative but it took me a long time
    to find it in google. I found it on 13 spot, you should focus on quality backlinks
    building, it will help you to rank to google top 10. And i know how to help you, just type
    in google – k2 seo tips and tricks

    • Jackson Yin
      | Reply

      Thanks, Dewitt for sharing your thoughts on this. From my experience in getting a number of my sites into Google page 1 and #1 ranking, quality backlinks are important. But you can still achieve Google #1 ranking with very few backlinks.

      As an example, if you do a Google search on “Google Free Traffic”, the #1 ranking site is a Youtube video I recorded last year, with only a few backlinks.

      Backlinks used to be the most important factor for SEO. After Google’s Penguin and Panda, original and fresh content appears to be a more significant factor. If you blog regularly on relevant topics, you would see your ranking goes up steadily, just as you would see the ranking for this post would continue to improve over time.

      Keep in touch!

    | Reply

    Thanks for the share. Funny enough they say “don’t buy emails”, even Getresponse offers just that themselves (well they said of course “until you do it from a reputable company”…) :-)

    We would like to add this strategy to build your subscribers list:

    Use a variety of impressive landing pages that help people to get added to your subscribers list faster.

    The #1 Free and Low Cost Landing Page Resource we have found is listed at the comparison chart at – free hosted unlimited landing pages that you can create
    in under 5 minutes make it easy to actually SplitTest them and see which landing page works best to get
    more subscriber.

    I just sent you an email to connect with you – as I think we have a few things in common that could benefit YOUR audience and would be a great addition to your blog!

    Yours, Semmy

    • Jackson Yin
      | Reply

      Hi Semmy, thanks for sharing this landing page comparison chart, which is quite informative. Landing pages are a critical part of internet marketing. I have been using Optimizepress for WordPress sites and Getresponse Landing Page Creator for html sites. Will have a test drive on landingpagesupport in the future.

  6. vincent
    | Reply

    What an awesome post, am glad and confident that following step by step what you have shared here will help me build a great subscriber- list for my new blog site. Thank you Jackson for this great information.

    • Jackson Yin
      | Reply

      Thank you for your feedback, Vincent. Keep in touch and good luck on building your subscriber list!

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